The Antibiotic Smile brand aimed to epitomize the concept of nostalgia, paying homage to 80s - 2000s pop culture. We wanted to stray from rebellious identities—less hip-hop and underground, more childhood and expression.
Antibiotic Smile's visual identity was inspired by vintage cartoons, comic books, and classic television shows. It targeted cult classic enthusiasts with a soft spot for revisiting childhood or teenage memories. Launching amid the pandemic, we turned to 3D renders instead of human models, leading to the creation of our very own Antibiotic Smile mascot.
Throughout 2020, Antibiotic Smile launched four t-shirt designs and experienced a positive influx in sales. Lifestyle brands offered to partner with Antibiotic Smile and resell its products. It also garnered interest with other collaborators. The Antibiotic Smile initiative hopes to expand into designer toys, home accessories, and other lifestyle products inspired by everything unpredictable and intensely weird!