Through brand profiling, we were able to develop a creative concept for Pocketbean Cafe, incorporating nostalgic visual elements like vintage cut-outs, classic photographs, line art illustrations, and welcoming colors.
We designed a logomark that is straightforward and simple, something that would spark a connection and familiarity between the old and the new generation.
This smiley inspired logo, or should we say, "The Pocketbean Smile", speaks volume to every generation but with one simple thought—it conveys nostalgia and happiness.
Pocketbean's vision was always to bring people together through their simple and comforting snacks thus having a logo as simple and recognizable as this, instantly clicks with the brand's outlook.
Brand Identity / Creative Direction -
Jelina Santos & Jethro Olba