Packaging Design / Social Media Curation / Visual Identity
Cyanide | Wear It, Kill It, & Own It—It's Yours. A Type of Cyanide You Wouldn't Expect
THE MISSION
Cyanide was our idea of a retail brand that embodied being different. The notion of cyanide, a poisonous and fatal substance, aimed to eliminate the stigma of being non-conformist. This conceptual brand aimed to encourage wearers to live life on their own terms—and with full confidence. Overall, it hoped to encourage self-expression through fashion.
Cyanide was our idea of a retail brand that embodied being different. The notion of cyanide, a poisonous and fatal substance, aimed to eliminate the stigma of being non-conformist. This conceptual brand aimed to encourage wearers to live life on their own terms—and with full confidence. Overall, it hoped to encourage self-expression through fashion.
THE OUTCOME
Our visual identity for Cyanide personified the concept of being different. We used bright and bold colors and an "in your face" design donning the tagline "Wear It, Kill It."
THE IMPACT
Cyanide became more than just a clothing line—it also opened up a conversation and community for artists and thinkers who dared to be different.
Our visual identity for Cyanide personified the concept of being different. We used bright and bold colors and an "in your face" design donning the tagline "Wear It, Kill It."
THE IMPACT
Cyanide became more than just a clothing line—it also opened up a conversation and community for artists and thinkers who dared to be different.
Type
Conceptual Project
Discipline
Branding Identity
Sector
Retail
Conceptual Project
Discipline
Branding Identity
Sector
Retail
Project Team
Art Direction by Jelina Santos
Art Direction by Jelina Santos
