Cyanide was our idea of a retail brand that embodied being different. The notion of cyanide, a poisonous and fatal substance, aimed to eliminate the stigma of being non-conformist. This conceptual brand aimed to encourage wearers to live life on their own terms—and with full confidence. Overall, it hoped to encourage self-expression through fashion.
Our visual identity for Cyanide personified the concept of being different. We used bright and bold colors and an "in your face" design donning the tagline "Wear It, Kill It."
Cyanide became more than just a clothing line—it also opened up a conversation and community for artists and thinkers who dared to be different.